Co-creating
a Nature-Positive World
Who we are
GoNaturePositive! is a collaborative initiative backed by the European Commission dedicated to accelerating awareness and transformative action towards a nature-positive economy among policymakers, investors, businesses and communities.
We bring together 20 partners across 14 countries to tackle systemic challenges through research, demonstration, and collaborative leadership.
What do we mean by a Nature-Positive Economy?
An economy is a Nature-Positive Economy (NPE) when the net result of all economic activities combined leads to an absolute increase in nature, to the point of full recovery and prosperity for all.
What we aim to achieve
Nature Restoration
Help prevent nature loss by 2030 and help it fully recover by 2050.
Green Jobs
Support and create jobs that work with nature, not against it.
Shared Prosperity
Help people and the environment to prosper alongside business.
Biodiversity Investment
Encouraging investors to put money into projects that are good for biodiversity.
Global Standards
Ensuring global business standards embed nature stewardship into core practices.
Why the Nature-Positive Economy matters
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Biodiversity is the cornerstone of our planetโs well-being. Every speciesโfrom the smallest microbe to the largest mammalโplays a crucial role in maintaining the delicate balance of our ecosystems. When biodiversity declines, these systems begin to unravel, affecting everything from soil health to climate stability. Protecting biodiversity is essential not only for the natural world but for sustaining life as we know it.
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From agriculture to tourism, countless sectors rely on nature's resources and services. Healthy ecosystems underpin food production, protect against disasters, and support livelihoods worldwide. A nature-positive economy ensures long-term stability, sustainability, and value creation.
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Restoring nature is not only good for the planet, itโs also an economic opportunity. Nature-positive investments generate quality jobs in agroecology, restoration, green infrastructure, and sustainable tourism whilst building resilience against climate impacts and resource scarcity.
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The transition to a nature-positive future is gaining traction across governments, businesses, and communities worldwide. International frameworks are aligning around clear biodiversity goals for 2030 and beyond. By taking action now, you can help shape a future where nature, people, and economies thrive together.
Through our real-world pilot projects in agri-food, forestry, blue economy, tourism, apiculture and green buildings, we're showing how a Nature-Positive Economy can benefit everyone. Explore our pilots, connect with nature-positive leaders, and discover how you can be part of the solution.
Our pilots
News & Updates
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New Market Study: Is your business ready for the NPE?
01/03/2026
The Nature-Positive Economy is no longer theoretical, it is becoming operational. We are conducting a cross-sector assessment of how businesses across Europe are navigating this transition. We are inviting companies in to complete a 15โ20 minute strategic survey.
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49th Breakfast at Sustainability, ICLEI Brussels office
18/02/2026
At the 49th Breakfast at Sustainability, held at ICLEI Europeโs Brussels office, experts and stakeholders explored how the Nature-Positive Economy concept can move from ambition to implementation.
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WBA launches its Nature Benchmark
13/01/2026
The World Benchmarking Alliance (WBA) has released its Nature Benchmark, assessing how 750 of the worldโs most influential companies are addressing their impacts on nature and contributing to ecosystem protection and restoration.
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New publications available
22/12/2025
Weโre pleased to share two new GoNaturePositive! publications: Milestone 6: Towards a Nature-Positive Economy: roadmap for Europe and Milestone 9: Guiding principles and first set of operational indicators for measuring progress towards the NPE.
โOur goal is to accelerate awareness and transformative action towards a nature-positive economy among policy makers, investors, businesses and wider society.โ
GoNaturePositive!