Co-creating
a Nature-Positive World
Who we are
GoNaturePositive! is a collaborative initiative backed by the European Commission dedicated to accelerating awareness and transformative action towards a nature-positive economy among policymakers, investors, businesses and communities.
We bring together 20 partners across 14 countries to tackle systemic challenges through research, demonstration, and collaborative leadership.
What do we mean by a Nature-Positive Economy?
An economy is a Nature-Positive Economy (NPE) when the net result of all economic activities combined leads to an absolute increase in nature, to the point of full recovery and prosperity for all.
What we aim to achieve
What we aim to achieve
Help prevent nature loss by 2030 and help it fully recover by 2050.
Green Jobs
Support and create jobs that work with nature, not against it.
Shared Prosperity
Help people and the environment to prosper alongside business.
Biodiversity Investment
Encouraging investors to put money into projects that are good for biodiversity.
Global Standards
Ensuring global business standards embed nature stewardship into core practices.
Why the Nature-Positive Economy matters
Biodiversity loss undermines the foundation of life
Biodiversity is the cornerstone of our planet’s well-being. Every species—from the smallest microbe to the largest mammal—plays a crucial role in maintaining the delicate balance of our ecosystems. When biodiversity declines, these systems begin to unravel, affecting everything from soil health to climate stability. Protecting biodiversity is essential not only for the natural world but for sustaining life as we know it.
Economies depend on functioning ecosystems
From agriculture to tourism, countless sectors rely on nature’s resources and services. Healthy ecosystems underpin food production, protect against disasters, and support livelihoods worldwide. A nature-positive economy ensures long-term stability, sustainability, and value creation.
Investing in nature-positive solutions creates jobs and resilience
Restoring nature is not only good for the planet, it’s also an economic opportunity. Nature-positive investments generate quality jobs in agroecology, restoration, green infrastructure, and sustainable tourism whilst building resilience against climate impacts and resource scarcity.
Global momentum is building: be part of the change
The transition to a nature-positive future is gaining traction across governments, businesses, and communities worldwide. International frameworks are aligning around clear biodiversity goals for 2030 and beyond. By taking action now, you can help shape a future where nature, people, and economies thrive together.
Our pilots
Through our real-world pilot projects in agri-food, forestry, blue economy, tourism, apiculture and green buildings, we’re showing how a Nature-Positive Economy can benefit everyone. Explore our pilots, connect with nature-positive leaders, and discover how you can be part of the solution.
News & Updates
