Co-creating
a Nature-Positive World
Welcome to
GoNaturePositive!
GoNaturePositive! is a collaborative initiative backed by the European Commission dedicated to accelerating awareness and transformative action towards a nature-positive economy among policymakers, investors, businesses and wider society.
Our partners have come together to address key systemic challenges through research, demonstration and transformational leadership.
What we do
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01. Definition & Framework
Deliver a clear definition and conceptual framework for the nature-positive economy.
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02. Identify Pathways
Create a roadmap that identifies policy and governance pathways towards a nature-positive economy.
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03. Demonstrate Benefits
Demonstrate how nature-positive practices can generate multiple benefits for people and the planet.
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04. Multiply Effect
Harnesses the commitment of an Impact Board of multiplier networks towards achieving a long-term shared vision of the nature-positive economy.
Stakeholders
News & Updates
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WBA launches its Nature Benchmark
13/01/2026 - The World Benchmarking Alliance (WBA) has released its Nature Benchmark, assessing how 750 of the world’s most influential companies are addressing their impacts on nature and contributing to ecosystem protection and restoration.
Developed with support from the EU-funded GoNaturePositive! project, the benchmark provides independent, science-based evidence to support the transition towards a nature-positive economy.
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New publications now available
22/12/2025 - We’re pleased to share two new GoNaturePositive! publications: Milestone 6: Towards a Nature-Positive Economy: roadmap for Europe and Milestone 9: Guiding principles and first set of operational indicators for measuring progress towards the NPE. These key outputs mark important progress in the project and provide valuable insights into our work towards a Nature-Positive Economy.
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VerdeRosa Farm: A Nature-based Enterprise in action
22/12/2025 - VerdeRosa Farm, owned and managed by our partner Etifor, offers a concrete example of how nature-based enterprises (NbEs) can deliver environmental restoration, economic viability, and social value at the same time. This case study is part of a wider collection curated through the CNEP, which brings together nature-based enterprises from across Europe and beyond.
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GoNaturePositive! on metrics & finance at the IUCN WCC 2025
17/10/2025 - Siobhan McQuaid, from Trinity College Dublin, shares insights from the IUCN World Conservation Congress 2025 on how GoNaturePositive! is advancing nature restoration through innovative metrics frameworks, treating measurement as key to unlocking biodiversity investment.
“Our goal is to accelerate awareness and transformative action towards a nature-positive economy among policy makers, investors, businesses and wider society.”
GoNaturePositive!